BWG Live, hired Robyn to work as part of their inner sponsorship team to produce the adidas Creator’s Park at Pharrell’s inaugural Something in the Water festival. Held over two days on the Virginia Beach boardwalk, Robyn and her team oversaw logistics for the activation, which was free and open to the public. Each day, programming began with Access mentoring sessions hosted by adidas employees. Forced to evacuate Friday afternoon due to fierce storms, Pharrell reopened the park on Saturday to a beautiful backdrop of sunny skies for thousands of attendees and passersby. A dance competition featuring ten crews, selected and judged by Beyoncé choreographer Jacquel Knight, battled it out for a spot to perform on stage at the festival with Pharrell later that night. Other activities included court challenges on the beach basketball court, custom built by Praters Flooring, tote and sandal customization stations, entertainment focused panels and more. Celebrity participants and appearances included Pusha T, DRAM, and Deepak Chopra. All creative was designed by Portland based agency, Kamp Grizzly.